OneTech Research Study

Adult Participant Information Sheet

Updated 20 September 2019


Investigator’s Details

Dr Angela Martinez Dy, Lecturer in Entrepreneurship

Institute for Innovation and Entrepreneurship

Loughborough University London

3 Lesney Avenue

The Broadcast Centre

Queen Elizabeth Olympic Park

London E15 2GZ UK

+44 02038051328



What is the purpose of the study?

As a part of the OneTech programme to increase diversity and include underrepresented founders amongst London’s tech start-up community, we are conducting research into the experiences of participants with the aim to determine both social and economic impacts of the programme. 

The study is designed to capture the demographic diversity of participants, your experiences of the London tech start-up community, and the effect of the OneTech programme on your businesses, social networks, and participation in this community. Participation is in the study is voluntary and if you decide not to take part, this will not prevent you from receiving support for your business.

Please feel free to contact the investigator above with questions and/or talk to others about the study before deciding whether or not to participate.


Who is doing this research?

OneTech is led by Capital Enterprise, funded by the JPMorgan Chase Foundation and the Mayor of London. The research aspects of the project are led by delivery partner Loughborough University London, a satellite campus of Loughborough University in the East Midlands, UK. 


Who is the research focused upon?

The project targets London-based underrepresented and diverse founders of start-ups as well as young people (ages 18-24) looking to start a career or business in tech. It is broadly focused upon women, people of colour, migrants, first time founders and those without access to social capital, as well as those at the intersections of these categories.


What will I be asked to do?

At minimum, you will be asked to complete a questionnaire upon registration, and an annual questionnaire over the course of the programme. You will also be contacted 12, 18, and 24 months after registration to feed back on how your business has developed in that time.

You and your business may also be identified as a good candidate for interviews, focus groups, or an in-depth case study, which will be recorded and transcribed if participants agree. If this is the case, you will be contacted individually by the investigator or a research assistant who will arrange these sessions with you. You are also welcome to feed back in writing if that is more convenient. You are not required to participate in interviews or a case study if you do not wish to do so, but may also volunteer if you like. Please contact the investigator if you wish to volunteer.


Once I take part, can I change my mind?

Yes. After you have read this information, if you are happy to participate you will confirm your consent via ticking a box on a questionnaire; however, if at any time you have any questions or wish to withdraw from the study please just contact the main investigator above. You can withdraw at any time, for any reason, and you will not be asked to explain your reasons for withdrawing.

However, once the results of the study are anonymised, aggregated and analysed, it may not be possible to withdraw your individual data from the research. If you are participating in a case study, you will be given the opportunity to approve the final product before it is published. Please ensure your latest contact details are available to the investigator.


Will I be asked to attend any sessions and where will these be?

The majority of data collection will take place through questionnaires. Interviews and focus groups will likely take place at Loughborough University London on the Queen Elizabeth Olympic Park (see address of investigator above) or the OneTech office at WeWork, 70 Wilson St, EC2A 2DB. Interviews may also take place over the phone or video chat.


How long will it take?

Each questionnaire should take about 10-15 minutes to complete, and you may wish to have your business financials to hand. Interviews, if applicable, should take about an hour or less, and it is likely there will be between two and three per person. Focus groups, if applicable, may take two hours. 


Are there any disadvantages or risks in participating?

The primary risk involved in this study is the possibility of not remaining anonymous – while the researchers will make every effort to keep questionnaire results aggregated and/or anonymous, case study participation may make it possible for participants and their businesses to be identified.  


Data Protection Privacy Notice

Loughborough University will be using information/data from you in order to undertake this study and will act as the data controller for this study. This means that the University is responsible for looking after your information and using it properly. Loughborough University will keep identifiable information about you for 10 years after the study has finished. The University’s Data Protection Officer can be contacted at: dp@lboro.ac.uk.


What personal information will be collected from me?

The personal information collected about me will be my name, email address, phone number, home or business borough, and demographic information such as my age, gender, race/ethnicity, sexual orientation, nationality, and disability status. Information about my company, such as type of business, turnover, spend, investment raised, patents acquired and number of employees will also be collected during this study.


Why is this personal information being collected?

The purpose for the collection of personal data is to understand in detail the demographic diversity of the cohort of participants on the OneTech programme, and the potential relationships between one’s background and one’s perceived experiences of the London tech start-up community. The purpose for the collection of company data is to ascertain the impacts of the OneTech programme on business outcomes. 


How long will my personal data be retained?

Personal data will be retained for 10 years after study completion and then deleted in accordance with university policy.


Will my taking part in this study be kept confidential?

During collection and analysis, data will be kept secure using password-protected university data storage resources. Information shared in the online questionnaire portion of the study will be aggregated and anonymised before any publication. Case study information will be shared in published materials; however, participants will be given the opportunity to approve any publicly shared case study materials.


How will the data collected from me be used?

The information you provide may be used for academic and news media articles, programme and funder materials, reports, web pages, presentations and other research outputs. You will have the right to withdraw quotes, and/or have this information anonymised if you request, after interviews but prior to publication.


What is the legal basis for processing the data?

Personal data will be processed on the legitimate interests basis. Under the General Data Protection Regulation (GDPR), some of the personal data which will be collected from you is categorised as “sensitive data”. The processing of this data is necessary for scientific research in accordance with safeguards. This means that study has gone through an ethical committee to ensure that the appropriate safeguards are put in place with respect to the use of your personal data.


Will my data be shared with others?

Data that can identify you will be shared with investigators involved with the study, and relevant Capital Enterprise staff. Aggregated and anonymised data that cannot identify you will be shared with funders and in published materials. Case studies will be approved by participants and will be available publicly.


How long will the data be retained?

In accordance with university policy, questionnaire data, interview transcripts will be stored for 10 years after study completion and then deleted. Original video and audio recordings will be stored for 6 years after study completion and then deleted. Published excerpts of video and audio recordings will remain publicly available.


When I tick the consent box on the registration form, what am I consenting to?

  • That the purpose and details of this study have been explained to you and that you have read and understood this information sheet.
  • That this study is designed to further scientific knowledge and that all procedures have been approved by the Loughborough University Ethics Approvals (Human Participants) Sub-Committee.
  • That you understand that taking part in the project will involve completing questionnaires, and possibly being interviewed and recorded (photo, audio or video).
  • That you understand that taking part in the study may have your identity and the identity of your business being shared as potential risk, particularly if you participate in a case study.
  • That you understand that the personal information collected about you will include name, business name, home and work borough, and demographic information such as my age, gender, race/ethnicity, nationality, sexual orientation, disability status, and educational background. 
  • That you consent to the collecting of this data, but retain the right to request approval and/or have this information anonymised before it may be shared publicly (e.g. if participating in a case study).
  • That you understand that sensitive information about your company, such as type of business, turnover, spend, investment raised, patents acquired, number of employees and average employee salary will be collected at multiple points during this study.
  • That you understand that you are requested to take part in the study as a participant in the OneTech programme, but that you have the right to withdraw from this study and/or the programme at any stage for any reason, and will not be required to explain your reasons for withdrawing.
  • That you understand that all the personal identifying information you provide will be processed in accordance with data protection legislation on the legitimate interests basis and will be treated in strict confidence unless (under the statutory obligations of the agencies which the researchers are working with), it is judged that confidentiality will have to be breached for the safety of the participant or others, or for university audit by regulatory authorities.
  • That you understand that information you provide as study data will be anonymised and used for academic and news media articles, programme and funder materials, reports, web pages, presentations and other research outputs, unless you agree to a case study. You will have the right to withdraw quotes if you request, after interviews but prior to publication.
  • That you understand that personal information collected about you that can identify you will not be shared beyond the study team and relevant programme staff unless used for a case study, which you will have the opportunity to approve if you request.
  • That your personal data will be treated with care, according to GDPR and the Capital Enterprise privacy policy.


I have some more questions; who should I contact?

In the first instance, please contact Dr Angela Martinez Dy, a.dy@lboro.ac.uk. If you have any questions more generally regarding Data Protection at the University, then please do contact the Data Protection Officer on dp@lboro.ac.uk or write to The Data Protection Officer at Academic Registry, Loughborough University, Loughborough, Leics, UK LE11 3TU.


What if I am not happy with how the research was conducted?

If you are not happy with how the research was conducted, please contact the Secretary of the Ethics Approvals (Human Participants) Sub-Committee, Research Office, Hazlerigg Building, Loughborough University, Epinal Way, Loughborough, LE11 3TU.  Tel: 01509 222423. Email: researchpolicy@lboro.ac.uk

The University also has policies relating to Research Misconduct and Whistle Blowing which are available online at http://www.lboro.ac.uk/committees/ethics-approvals-human-participants/additionalinformation/codesofpractice/ .  

If you have taken steps to have a concern or complaint about Loughborough University’s handling of data resolved but are still not satisfied you have a right to lodge a complaint with the Information Commissioner’s Office (ico), who are the relevant regulator for data privacy and protection matters.  The ico can be contacted at Wycliffe House, Water Lane, Wilmslow, SK9 5AF and your will find more information at https://ico.org.uk.