Bootstrap School teaches early-stage Founders how to grow their businesses by optimising resources, elevating traction and establishing sustainable revenue-based business models. 

expert support

12 weeks

beginning 16 May 2022

virtual sessions

What is Bootstrap School?

This programme is all about increasing traction and gaining sustainable revenue. Traction is how well your business idea is being received by its target marketplace, which can be measured in terms of customers or revenue. Across 12 weeks, you will engage with practical methods of activating your Sales Funnel (your customer’s journey) to successfully turn your target audience into paying customers.

Learning Objective

To gain first customers and boost early revenue



Weekly virtual sessions guiding you through each topic – all delivered by leading experts.



Min. 2 hrs a week for 12 weeks. Plus, 1 hr a week of peer to peer support (Accountability Groups).


The Curriculum

Lean Business Model Canvas

Your Customer & their Problem

Landing Pages & Lead Magnets

Product Strategy & No-Code Tools

Understanding the Sales Funnel

Email Marketing & Automation

Traffic, Copy & Content Marketing

Suitable for

Founders with a product or service to sell who are looking to gain customers and revenue.

As this edition of Bootstrap School is funded by Lambeth’s Economical Resilience Fund (LERF), we can only accept applications from residents of the London borough of Lambeth.

Apply for Bootstrap School if:

- You Live in the boroughs of Lambeth
- You are eager to learn and ready to commit for the duration of the course

Applications are open.


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